Convince Your Boss

When six leading trade shows — Automation Technology Expo Minneapolis, Design & Manufacturing Minneapolis, Embedded Systems Conference Minneapolis, Medical Design & Manufacturing Minneapolis, MinnPack, and PLASTEC Minneapolis — come together onto one show floor, you know it'll be a must-attend event. Now it's time to persuade your boss.


Pro Tip — Focus on what you'll bring back to prove the show's value to your team or company. Keep it short and powerful.

Benefits of Attending

Comprehensive Supplier Showcase

Find the materials, components, and technologies you need from among 500+ leading suppliers spanning the full spectrum of the advanced design and manufacturing industry.

In-Depth Industry Education

Go beyond the show floor with over 30 hours of education from more than 60 leading experts.

Valuable Connections

Build your industry network as you make connections from among more than 5,000 professionals representing the region's top companies.

Tips for Getting the Green Light

Be Specific

Describe how attending will benefit current projects, inspire new ideas, or address knowledge gaps on your team.

Be Solutions-Based

What issues pop up again and again? List exhibitors who could provide the solutions the team needs.

Do a Post-Show Recap

Offer to deliver a short presentation or writeup on your key takeaways from the show.

Devise a Plan

Be thoughtful about time missed and who will cover for you while you're at the event.

Additional Resources